Measuring the impact of customer loyalty programs and mediating factors on customer loyalty: the beauty & health retailing stores in Hong Kong
- Creator: Khan, Mohammed Sardaran
- Resource Type: thesis
- Date: 2019
What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty
- Creator: Vilches-Montero, Sonia , Pandit, Ameet , Bravo-Olavarria, Renzo , Chao, Chih-Wei (Fred)
- Resource Type: journal article
- Date: 2018
The impact of customer loyalty programs and mediating factors on store loyalty in the supermarket industry
- Creator: Leong, Kuan Wei
- Resource Type: thesis
- Date: 2013